Hey friends,
I’m writing this to you today from San Francisco as I’m visiting one of my best friends since high school. It’s difficult for me to put in words just how grateful I am to still have friends in my life that I’ve known for more than a decade.
It’s been 3 years since I’ve visited SF and I forgot just how beautiful it is. Had I just listened to those on Twitter, I’d think SF was in disrepair, but the city seems vibrant and glowing.
Anyways, if you haven’t subscribed to this newsletter and are interested, subscribe below.
Onward!
The Principles of Online Marketing
David Perell always brings the goods when it comes to sharing valuable writing online and he doesn’t disappoint with his thread about building an online business.
He shares 12 principles of online marketing and I’ll be saving these and reviewing them on an ongoing basis.
Check them out.
Making 6 Figures A Day on TikTok
A friend of mine shared this article with me about a woman who is making up to $100,000 PER DAY as a Microsoft Excel influencer.
Yes, that’s right.
Microsoft.
Excel.
Influencer.
I can’t make this stuff up. The internet allows for some incredible careers where you’re able to make boatloads of money doing the most niche things imaginable.
Kat Norton, the woman in the article, sells courses on using Microsoft Excel and other products like Google Sheets. She uses TikTok and Instagram as marketing channels and it’s basically a one-person business. All she has is one virtual assistant that helps with graphics.
In this internet world, she’s not alone.
There are plenty of examples of one-person businesses making six or seven figures online.
I find them fascinating.
The Tail End
One of my favorite essays, The Tail End, by Tim Urban, seems to always find its way back into my life.
This week, I’m thinking about it again.
If you haven’t heard of it, it’s a quick read and will impact how you think about spending your time.
One particular section stands out:
I’ve been thinking about my parents, who are in their mid-60s. During my first 18 years, I spent some time with my parents during at least 90% of my days. But since heading off to college and then later moving out of Boston, I’ve probably seen them an average of only five times a year each, for an average of maybe two days each time. 10 days a year. About 3% of the days I spent with them each year of my childhood.
Being in their mid-60s, let’s continue to be super optimistic and say I’m one of the incredibly lucky people to have both parents alive into my 60s. That would give us about 30 more years of coexistence. If the ten days a year thing holds, that’s 300 days left to hang with mom and dad. Less time than I spent with them in any one of my 18 childhood years.
That’s wild.
We have much less time left than we realize to spend with the people we care about most.
Cherish it.
Quick Updates
Enrollment for Podcast Playbook closes in less than a week 😳
The Vitalize crew got together in Los Angeles and it was even more fun than expected as we met Vitalize Angels members, LPs, founders, and co-investors
That’s it, friends! Have a great week 😊
Justin
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